Orbea 2024



The Orbea brand purpose states why we exist and what our customers, both dealers, and users, can expect from us as a brand, as an organization, of our products, and of our services anytime they interact with Orbea. The brand purpose should align and guide us as we continue to grow and evolve.

WE CREATE AND MANUFACTURE UNIQUE BIKES TO INSPIRE RIDERS WHO SHARE OUR PASSION FOR CYCLING AND OUR BELIEF IN A FAIR SOCIETY.

IN-HOUSE MANUFACTURING

At Orbea, manufacturing is in our DNA – we have over 180 years of experience in precision production and a passion for creation. Having our headquarters and manufacturing in the same place enables everyone, from sales to marketing to painters, to be a part of development. We paint, assemble, test, and inspect our bikes in-house this quality check allows us to constantly assess our processes, consistently improve, and guarantees quality.